Get more from your multi

Feel the difference with vitamins & minerals your body can actually use!

Shop Every Woman™'s One Daily Multivitamin

Organic plant calcium

Formulated for absorption
Find your strength with a clinical dose of plant calcium crafted for bone, heart, and joint support.

Shop Bone Strength Take Care™ Tiny Tabs™

10-in-1 potent superfoods

For herbal pain relief
Meet the herbal answer to healthy inflammation response and joint function, crafted with Turmeric, Ginger & more.

Shop Zyflamend™: Herbal Pain Relief† & Inflammation Support†

Our Ten Formulation Principles

Every New Chapter product is created following these formulation principles and their inherent spirit. We also use them to guide our work with one another and with our extended circle of retailers and customers.

  • Bring Light

    We hold the highest intention to relieve suffering and support wellness, bringing the light of health and peace to all who seek it.

  • Make a contribution

    We only create products that are innovations and represent a “new chapter”—whether it’s improving an existing product, creating a new offering in a supplement category, or finding new ways to work with supplier partners on building the best organic practices that include regenerative, climate-friendly farming.

  • Do no harm

    We employ the Golden Rule, and create products we would-and do-give to our loved ones. We aim to support human health, community, and Mother Earth with every business decision we make. As such, we are a Certified B Corporation, balancing people, planet, and profit.

  • Acknowledge tradition

    Many New Chapter supplements are inspired by ancient herbal traditions from around the world. Like healers through the ages we deliver the wisdom of nature’s whole, pure ingredients.

  • Use common sense

    It makes perfect sense to formulate supplements from whole foods and with a whole-food approach, avoiding synthetics, GMOs, and harmful chemicals.

  • 1 + 1 > 2

    The herbal blends in New Chapter products work together, contributing much more than the sum of their parts. And our innovations come from cross-functional teams who work in synergy to make high-quality, effective, and meaningful products.

  • To be open

    We aim to be humble. We are receptive to surprises, contradictions, innovations, and opportunities. We tell the truth, and welcome the truth from others.

  • Acknowledge science

    We carefully research and scientifically validate the action, identity, and efficacy of our Nature-inspired products. We rely upon experts in every field we study, whether it is enzymes, herbs, or fermentation.

  • To be light

    The creative energies of formulation flow when we remember to work with a sense of humor and with lightness. Sharing joy helps buoy our teams and we hope this joy shines out in every product we make.

  • To prosper

    Our ultimate responsibility is to support health and wellness—helping you to thrive in your life and work. And we hope our products and business inspires and encourages much prosperity through the Wisdom of Nature.

    Third Parties Certify Us

    Third-Party certifications confirm independently that our products are truly bringing you wellness, well done.

    • Vitamins made with organic vegetables & herbs

    • Committed to non-GMO sourcing

    • Using business as a force for good

    • Certified Kosher vitamins & mushrooms

    • Salmon certified to CSI’s environmentally responsible fishery management standard

      A Leader in Supplement Quality

      Every ingredient. Every product. Every time.

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        Quality

        We innovate while upholding our fundamental dedication to high quality.

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        Purity

        We take the time to source pure ingredients and process them with great care.

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        Efficacy

        We seek out effective approaches to nourish your body & soul.

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        Potency

        Our product value and consistency is rooted in potent formulas made with integrity.

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        Identity

        We test thoroughly and verify the identity of each product.

        Validated by experts

        • Each product designed by holistic practitioners: holistic nutritionists and herbalists
        • Each formula validated by a team of scientists: clinical physicians, toxicologists, natural products chemists, and quality engineers

        Raw materials & finished products strictly verified

        • Identity and composition verified
        • Tested for heavy metals
        • Tested for adulterants or aflatoxins
        • Tested for residual solvents
        • Tested for pesticides
        • Label claims verified

        High quality ingredients

        • NO high fructose corn syrup
        • NO synthetic fillers
        • NO artificial sweeteners
        • NO artificial colors



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